“Via Montenapoleone, the living room of Milan, a meeting place for the city’s elite ladies. Via Montenapoleone, Curts and hand kisses, Vermouth, American, appointment in the bar..”

The name of the Cocktail takes inspiration from a 1954 song by Dutch singer Peter Van Wood which celebrates the beating heart of Milan, that was already the center of the fashion quadrilateral.

Via Montenapoleone is considered the fifth most luxurious street in the world, the hub of design, fashion and everything that is Made in Italy quality.

“The living room of Milan” is a twist on the classic Negroni Cocktail, with strong spicy notes from Gin, soft and delicate notes of apple from the use of Calvados, bitter and fruity notes from Campari infused with raspberries, all linked by an elegant red Turin Vermouth.