The sense of a place? It also comes through a gin.

Dreaming of a place and letting yourself be transported there. You can do this in many ways, even without physically reaching that coveted destination.

For example, by tasting a dish, or by sampling a wine, beer, liqueur, or gin. The spirit that perhaps best captures—and has always captured, distilled, concentrated and communicated the genius loci. Gins capable of capturing the spirit of a city, a place, a region, or a specific habitat, whether it be the lake or the sea, the hills or the mountains.

Because a gin can give voice and breath to a terroir through its botanicals. Because a gin can make the heartbeat of the land felt. In this way, Milan can tell the story of its coolest neighborhoods, thanks to a collection of gins.